PetItUp Privacy Policy

About this policy

PetItUp is developed and operated by DevItUp Ltd. This policy explains how information is handled in the PetItUp iOS app. For help, visit PetItUp Support.

PetItUp does not require a DevItUp account. It does not contain third-party advertising, behavioural tracking or third-party analytics. DevItUp does not sell PetItUp users’ personal information.

Information stored for gameplay

PetItUp saves your household on your device so you can return to your little world. This includes companions and the names you give them, adoption dates, growth and friendship progress, appearances, coins, inventory, Softlings, Nooks and decorations, Arcade results, Village and Bramble Nook progress, memories, saving goals and Mystery Parcel records.

The app also stores preferences, reminder choices, purchase-delivery records, trade history and unfinished trades. Random game identifiers, timestamps and a household time zone help it save, sync and avoid applying a purchase or trade twice. These records support app functionality; they are not advertising profiles.

Local recovery and household safety copies help protect progress. A small gameplay snapshot is also stored locally for PetItUp widgets on your device.

iCloud and CloudKit

PetItUp can sync gameplay household data across your Apple devices using Apple iCloud / CloudKit, when your iCloud account and device settings allow it. Synced information leaves your device and is stored in your account’s private CloudKit database, rather than a public PetItUp database.

The app uses an Apple-provided iCloud account identifier to associate the correct saved household with your account. Gameplay, inventory, trade and purchase-delivery records can sync; sound, haptic and reminder preferences remain device-specific. Picture House images are separate from this sync.

DevItUp does not operate a separate PetItUp account service or gameplay server. Availability and timing depend on Apple’s services, your account and connectivity. You can keep playing locally when iCloud is unavailable. If different households or an account change need your attention, the app can ask you to choose which household to use.

Picture House images

Picture House creates pictures of your companions and their in-app scenes. It does not use your device’s camera or read your existing Photos library. Pictures and their details, such as companion names, capture dates and favourite status, are stored privately in the app’s local storage. They are not included in PetItUp’s gameplay CloudKit sync or uploaded to DevItUp servers.

At your request, Save to Photos uses Apple’s add-only photo permission to save a copy to your Photos library. You can also choose to share a picture through the system share sheet. Those copies are handled by the destination you choose, and Photos may use your own iCloud Photos settings.

Normal Apple device backups may include the app’s locally stored pictures. “Local” here describes PetItUp’s own storage and sync behaviour; it does not exclude backups or sharing you choose.

Trade Together

Trade Together exchanges supported game inventory directly between nearby devices using local networking. It needs Local Network permission. Nearby players see a generated trade nickname, the items and quantities offered, and information needed to complete the exchange.

Trade records are saved to keep your inventory consistent and may form part of your household’s iCloud sync. DevItUp does not operate a central public marketplace or collect trade contents for advertising or analytics. Trade Together is intended for nearby trading, with no global internet trading service.

Purchases and subscriptions

Coin packs and PetItUp Club subscriptions use Apple’s StoreKit / App Store purchase system. Apple processes payment and billing under its own terms and privacy policy. DevItUp does not receive your full payment-card details.

The app checks verified transaction information, including product identifiers, transaction identifiers and subscription status or expiry, to deliver coins and enable Club benefits. Purchase-delivery identifiers and related gameplay records are saved locally and, where available, through private iCloud sync to prevent duplicate credits. Club entitlement is checked with Apple.

Restore Purchases checks applicable entitlements and unfinished purchases. Already delivered or spent consumable coin packs are not restored. Resetting gameplay does not cancel an Apple subscription or erase Apple’s purchase history.

Optional Mystery Parcels contain a randomly selected virtual Softling and are obtained with in-game coins. Parcel contents and opening records are part of gameplay data; they do not introduce a separate personal-information collection service.

Notifications and device permissions

With your permission, PetItUp can schedule optional local reminders, including companion and shop reminders. Reminder preferences and scheduling stay on your device. You can change them in PetItUp Settings or turn off notification permission in iOS Settings.

Apple CloudKit can also send background notifications to prompt a household sync. These are part of Apple’s sync service, rather than a DevItUp marketing push service.

Toadstool Tilt can use device motion for tilt controls while playing. Touch controls are also available. Motion readings are used on the device and are not sent to DevItUp or saved as a motion history. PetItUp does not request your contacts or location. In-game places such as the Village and Bramble Nook are fictional locations.

Advertising, tracking and diagnostics

PetItUp has no advertising SDK, advertising identifier access, cross-app advertising tracking, third-party analytics or separate third-party crash-reporting SDK. DevItUp does not independently collect gameplay telemetry through an analytics backend.

The app can write technical troubleshooting messages to Apple’s on-device logging system, including nearby connection status and short game-session identifiers. These are not uploaded to a DevItUp reporting service.

Apple’s platform, iCloud and App Store services have their own privacy practices. Apple may make app usage summaries or crash and diagnostic information available to developers under its services and your sharing settings. This is separate from analytics embedded by DevItUp in PetItUp.

Children and family use

PetItUp does not ask for a date of birth or require a personal profile. Its local saves, Apple services and optional purchases behave as described here for all players. Parents and guardians can review the current App Store age rating and Apple’s parental and purchase controls, including Ask to Buy where available.

Avoid using personal information in companion names or sharing pictures containing information you want to keep private. If you have a concern about a child’s information provided to DevItUp, contact us using the address below.

Retention and safety copies

Gameplay data stays in local app storage while your saved household is retained. Synced household data and safety copies can remain in your private iCloud environment so you can resume on another device or after reinstalling. Removing the app alone does not necessarily remove its iCloud data.

Picture House images remain until you delete them separately or remove the app’s local data. Copies exported to Photos or shared elsewhere are retained by those destinations. Apple controls retention in its services, purchase records and backups.

Resetting or deleting gameplay data

Open Settings → Game Data → Start PetItUp again, read the confirmation and type RESET. This clears your playable household, companions, coins (including purchased coins), inventory, Nooks, story, Arcade records and progress on this device, and returns you to your first adoption.

When iCloud is available, PetItUp syncs the new beginning to the same iCloud account; other devices receive it when they sync. Cleanup of relevant cloud safety copies can also take time. A different household or account may require attention in Settings. The app cannot guarantee immediate removal from every Apple system or backup.

The reset retains purchase-delivery records and sync/reset information needed to prevent old gameplay or purchases being applied again. Sound and haptic choices are kept; PetItUp reminders are turned off. Reset does not cancel PetItUp Club or restore coins already delivered. Manage your subscription through Apple.

Picture House images are kept by gameplay reset. Delete individual pictures in Picture House, or use Settings → Picture House → Picture Storage to delete the library. Copies in Photos or shared elsewhere must be removed separately.

Apple services and sharing choices

PetItUp uses Apple services for private CloudKit sync, App Store purchases, notifications and optional photo export. Their handling of account, service and payment information is covered by Apple’s Privacy Policy. Processing and service availability can vary with Apple’s services and your region.

When you share a picture, the chosen app or service applies its own privacy practices. PetItUp does not add an advertising or analytics partner to that action.

Changes to this policy

We will update this page when PetItUp’s handling of information changes and revise the effective date. Please review it when considering new app features or updates.

Contact DevItUp

For a PetItUp privacy question or request, contact DevItUp Ltd at [email protected].

If you email us, we receive the email address, message and any attachments you choose to send, and use them to respond to your enquiry. Do not send passwords or payment-card details. You can ask us about information you have sent to us using the same address.